Design

A working designer's field guide to seeing, judging, and building visual communication. Using one real flyer redesign as a running case study, The Design Eye walks you through the ten Principles and eight Elements of Design that separate a flyer that merely exists from one that actually communicates, showing you exactly where a design goes wrong, and exactly why.

Design Process Guide is a real, documented case study of one flyer built from an actual client brief to finished, print-ready artwork. Rather than teaching software buttons, it dissects the thinking behind every decision: how a vague brief gets turned into real direction, why a pencil sketch should come before a single pixel, how raw source images get curated and built up in layers, and how a finished piece gets proven in the real world. Nineteen real images document every stage, so nothing here is theoretical.